MODERN TRENDS IN THE GROWTH OF THE LIGHT INDUSTRY MARKET OF THE RUSSIAN FEDERATION IN THE CONTEXT OF E-COMMERCE

Khoroshunov Alexey Alexeevich, PhD student, The Plekhanov Russian University of Economics

Abstract

This article examines the current state of the domestic light industry and considers e-commerce markets as a growth driver for domestic textiles. Particular attention is paid to the emerging problems in the light industry and serious barriers for domestic manufacturers under the influence of cheap imports of textile products. An analysis of key domestic clothing manufacturers is conducted, comparative characteristics are determined by which a growing enterprise should be distinguished from a stagnating one. Features of the growth of domestic consumption of light industry goods are noted.

KEYWORDS: e-commerce, electronic sales, light industry, marketplaces, enterprise growth indicators, fashion trends, stagnant enterprises.

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