DEVELOPMENT OF A SYSTEM OF AUTOMATED GENERATION OF ETHICAL CODES FOR ORGANIZATIONS IN THE SPHERE OF INTERNET MARKETING (ON EXAMPLES)

Glaz Roman Alekseevich, student of the State University “Dubna”

Abstract

This work is devoted to the creation of an automated system for generating ethical codes for organizations in the field of Internet marketing. The first chapter assesses the current state of the problem: historical background is provided, trends are investigated and current experience in the creation of codes of ethics is studied. Based on the data obtained, the requirements for a universal template are formed. In the second chapter, a universal template of the code of ethics is formed on the basis of the formed requirements. Next, a technical specification is drawn up for the implementation of an automated system for generating ethical codes. The result of the second chapter is the developed automated system. In the third chapter, a methodology for promoting an information system is proposed, a market assessment is made and recommendations are given for the promotion of a software product. The result of the work is a successfully implemented automated solution for generating ethical codes.

KEYWORDS: marketing, professional ethics, personnel management, Internet marketing, organization of the company’s work.

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