MODEL OF STRATEGIC PRIORITIES OF DEVELOPMENT OF THE RANGE

Burenin Aleksey Nikitich, Master’s student, “Ufa State Petroleum Technical University”

Kuznetsov Alexandr Ivanovich, Master’s student, “Ufa State Petroleum Technical University”

Abstract

The article discusses the model of strategic priorities for the development of the assortment, analyzes the developed model of prioritization, which takes into account two key factors: the resource capabilities of the company and the attractiveness of the market. As well as tools for determining the current basis of the company in this matrix.

KEYWORDS: non-fuel products, prioritization matrix, priority direction, competition.

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