PRACTICAL GUIDELINES FOR DEVELOPING A CODE OF ETHICS FOR INTERNET MARKETING

Glaz Roman Alekseevich, marketer, employee of AdLabs.ru LLC, bachelor

Abstract

This article is intended for executives, founders, industry professionals, and marketers within organizations. This article discusses the main provisions for the development of a code of ethics in the field of Internet marketing on the example of the organization of AdLabs.ru LLC. The result of the article is a list of recommendations for drawing up a code of ethics in the field of Internet marketing.

KEYWORDS: Internet marketing, ethics, code of ethics, professional ethics, marketing, statutory documentation of an enterprise, organization of internal processes.

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