SYSTEM APPROACH: FROM AN INNOVATIVE IDEA TO THE VALUE PROPOSITION

Kaplyuchenko Vladimir Nikolaevich, resident of Technopark “Narva” at the Higher School of Technology and Energy, St. Petersburg State University of Industrial Technologies and Design

Khlynovskiy Alexey Mikhailovich, PhD, Associate Professor at the Higher School of Technology and Energy, St. Petersburg State University of Industrial Technologies and Design

Dolgushev Nikita Vladimirovich, PhD, Scientific Director of Regional Engineering Center “SafeNet”

Morozov Boris Mikhailovich, Director of the Analytical Center at PJSC KamAZ

Abstract

The methodology of value proposition design using digital modelling for designing an innovative product and bringing it to the market is considered by the example of developing of transparent, impact-resistant, ceramic material. Consolidation of expert opinions by the DELPHI assessment method allows to develop a project for the creation of a new product coordinated from the point of view of various participants in the way-to-market process: marketers, technologists, investors and other stakeholders. The estimation of the resources needed for the project implementation was made and specific recommendations were elaborated for the company going to develop of the innovative product in order to concentrate its efforts on critical issues of developing of its capability: technologies, competencies and management system.

KEYWORDS: innovations, impact-resistant materials, DELPHI assessment, digital model of product, almaGRID — platform solution for digital modelling.

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